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September 8, 2009 (@4:57 pm)

Systematic Creativity: Four Templates for New Product Ideation, Innovation and Invention

“Time to brainstorm.” That’s the signal in most organizations that the real creativity is about to begin. A brainstorm is called upon to rain diverse solutions upon our biggest problems. In the process, our institutional intelligence crackles and evolves, and from out of the murk brilliant new ideas flash — some of them golden, for sure.

But what if brainstorming isn’t always the best way to be creative?