Comments on: Facebook’s Reach: Mining the Facebook Ad Platform for Data

By: Facebook Ad Traffic Estimator + Pivot Tables In Excel = Interesting Insights « ecpm blog

Tue, 11 Aug 2009 06:05:28 +0000

[...] via Creative Distraction | Facebook’s Reach: Mining the Facebook Ad Platform for Data. [...]

By: Jonathan C. Hall

Jonathan C. Hall — Fri, 07 Aug 2009 20:17:34 +0000

@Bruno and @Stephen, thanks for the comments. To save our dear readers the hassle of Googling it, here is the link to Jerry Saltz's column: http://nymag.com/nymag/jerry-saltz.

By: Stephen Wuensch

Stephen Wuensch — Fri, 07 Aug 2009 12:17:18 +0000

I really love data. I’m not kidding. I have spent the past year or so exploring the intersection of Applied Behavior Analysis and visual culture. The notion that I could piggyback on top of FB to reach a captive audience without having to commit to the daily grind of blogging was appealing. Having a home base on the web allows room to blast the information through a number of different portals. The question for me is how to expand the “friend” base, to attract people who may have an interest outside of my usual sphere. Jerry Saltz, the art critic for NY Mag, has accomplished this quite successfully. He posts a provocative comment, links to an article, and the replies roll in. It’s pretty amazing. Incidentally, the term, “Facebook Penetration” is hilarious.

By: Bruno M

Bruno M — Fri, 07 Aug 2009 01:59:48 +0000

Jonathan, not much to say, except thanks for the interesting post. It’s amazing to me the data sources available out there, I did not know about this one. That’s some amazing saturation for the late 80’s crowd!