August 6, 2009 (@12:09 pm)

Facebook’s Reach: Mining the Facebook Ad Platform for Data

I’ve been speculating on a new Web project, gathering information to help me decide if a standalone website is indeed the best vehicle for the new venture, or if it could run on top of Facebook either as a Facebook App or Facebook Page. In the course of my research, I came across a handy technique for exposing otherwise unpublished information about Facebook’s users. This little trick is probably well-known in some circles, but I haven’t seen it widely discussed, so here goes:

August 5, 2009 (@8:32 am)

The Original Three-Body Problem

For my nerd friends who became parents, or are thinking of doing so…

The Original Three-Body Problem

August 4, 2009 (@12:19 am)

Marketing That Makes the Product Better

I’ve always felt that I should hate advertising. After all, shouldn’t I resent the TV spots and magazine blow-ins, the billboards and subway placards, the online banners and popups, all the devices the world’s media planners have devised to manipulate me and sell my “eyeballs”? Shouldn’t I resist being made to participate almost involuntarily in the economic conquests of corporate players whose interests I don’t share? And really, shouldn’t I be concerned for what all these commercial messages might be doing to me?

August 3, 2009 (@11:59 pm)

Speed of Time (Perceived) vs. Age

Compiled from dozens of interviews…

Speed of Time (Perceived) vs. Age

August 3, 2009 (@5:45 pm)

A Call for Writers to Renovate the Web

I recently joined Huffington Post co-founder Ken Lerer for his series of sessions at Columbia Graduate School of Journalism designed to instigate entrepreneurs among the current class of journalists who, mind you, have scant job prospects in traditional media. For one of the sessions, Lerer invited viral marketing whiz and founder of BuzzFeed Jonah Peretti to discuss growth models for Web start-ups.

Lerer and Peretti, both successful media entrepreneurs, agreed that there are two possible models: