Posts Tagged ‘advertising’

August 6, 2009 (@12:09 pm)

Facebook’s Reach: Mining the Facebook Ad Platform for Data

I’ve been speculating on a new Web project, gathering information to help me decide if a standalone website is indeed the best vehicle for the new venture, or if it could run on top of Facebook either as a Facebook App or Facebook Page. In the course of my research, I came across a handy technique for exposing otherwise unpublished information about Facebook’s users. This little trick is probably well-known in some circles, but I haven’t seen it widely discussed, so here goes:

August 4, 2009 (@12:19 am)

Marketing That Makes the Product Better

I’ve always felt that I should hate advertising. After all, shouldn’t I resent the TV spots and magazine blow-ins, the billboards and subway placards, the online banners and popups, all the devices the world’s media planners have devised to manipulate me and sell my “eyeballs”? Shouldn’t I resist being made to participate almost involuntarily in the economic conquests of corporate players whose interests I don’t share? And really, shouldn’t I be concerned for what all these commercial messages might be doing to me?