Posts Tagged ‘creativity’

December 9, 2009 (@2:06 pm)

How Dissonance Creates the Conditions for Innovation

Following my exploration of “systematic creativity,” I was pleased to take up sociologist David Stark’s new book, The Sense of Dissonance: Accounts of Worth in Economic Life (2009). You might not get it from the title, but this book is about the conditions that lead to creativity, innovation, and entrepreneurship in organizations. According to Stark, the presence of competing notions of value within an organization, or what he calls “dissonance,” is one such fundamental condition.

September 8, 2009 (@4:57 pm)

Systematic Creativity: Four Templates for New Product Ideation, Innovation and Invention

“Time to brainstorm.” That’s the signal in most organizations that the real creativity is about to begin. A brainstorm is called upon to rain diverse solutions upon our biggest problems. In the process, our institutional intelligence crackles and evolves, and from out of the murk brilliant new ideas flash — some of them golden, for sure.

But what if brainstorming isn’t always the best way to be creative?