Posts Tagged ‘marketing’

October 28, 2009 (@8:51 am)

Healthcare Solution: Insurance Company Says Peel Fresh Citrus

When a robot from Horizon Blue Cross Blue Shield (HBCBS) left my wife a message Monday, I was provoked first by the cheerful, familiar voice inflection in the greeting:

It’s the second call from the health insurance company in a week, so perhaps a familiar tone is warranted.

September 8, 2009 (@4:57 pm)

Systematic Creativity: Four Templates for New Product Ideation, Innovation and Invention

“Time to brainstorm.” That’s the signal in most organizations that the real creativity is about to begin. A brainstorm is called upon to rain diverse solutions upon our biggest problems. In the process, our institutional intelligence crackles and evolves, and from out of the murk brilliant new ideas flash — some of them golden, for sure.

But what if brainstorming isn’t always the best way to be creative?

August 6, 2009 (@12:09 pm)

Facebook’s Reach: Mining the Facebook Ad Platform for Data

I’ve been speculating on a new Web project, gathering information to help me decide if a standalone website is indeed the best vehicle for the new venture, or if it could run on top of Facebook either as a Facebook App or Facebook Page. In the course of my research, I came across a handy technique for exposing otherwise unpublished information about Facebook’s users. This little trick is probably well-known in some circles, but I haven’t seen it widely discussed, so here goes:

August 4, 2009 (@12:19 am)

Marketing That Makes the Product Better

I’ve always felt that I should hate advertising. After all, shouldn’t I resent the TV spots and magazine blow-ins, the billboards and subway placards, the online banners and popups, all the devices the world’s media planners have devised to manipulate me and sell my “eyeballs”? Shouldn’t I resist being made to participate almost involuntarily in the economic conquests of corporate players whose interests I don’t share? And really, shouldn’t I be concerned for what all these commercial messages might be doing to me?